Certified AI-Powered Digital Marketing Specialist

$5,999.00 AUD $5,399.00 AUD Save $600.00

The Discounted price shown applies only to upfront payment

Payment Plan - From $65.00/week

Gain the skills to plan, optimise, and scale campaigns with AI tools. Apply automation, analytics, and ethical AI practices across search, social, and email to deliver smarter, faster, and more impactful results.

  • 4-6 months
  • Start ASAP
  • 100% online learning with trainer support
  • Certified Digital Marketing Professional Certification by DMI, Advanced AI for Digital Marketing Associate Certification by DMI, Social Media Strategy with AI Associate Certification by DMI
  • Salary Range: $78,000+

Job Placement Program

Pair your online IT course with a 12-week internship and tailored career support so you graduate with experience and a pathway to paid employment. Learn more about the programs benefits here

Include Job Placement Program?: No thanks

+ $2,300

Harness the power of AI to create smarter, faster, and more impactful digital marketing campaigns.

You’ll gain hands-on experience using AI for content, audience targeting, and automation, while practising measurement, attribution, and ethical AI use across SEO, paid media, email, and social channels.

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Throughout your studies, you’ll build job-ready skills, work on real-world projects, and earn a globally recognised certification from the Digital Marketing Institute (DMI). With dedicated modules in AI-powered strategy, analytics, and social media, this program is one of the most future-focused pathways into digital marketing today.

For those who want additional career support, the optional Lumify Edge Job Placement Program provides expert coaching, resume and interview preparation, and direct connections to industry opportunities.

Learn with IT Courses Australia and take the next step toward your digital marketing career. 👉 Explore the Lumify Edge Job Placement Program

AI Powered Digital Marketing Specialist

What You Will Learn from this AI-Powered Digital Marketing Course:

  • Use AI tools to create and optimise campaigns

  • Segment audiences and personalise content

  • Automate workflows across paid, owned and earned media

  • Measure performance with analytics and attribution

  • Apply ethical and legal guidelines for AI in marketing

  • Build test-and-learn programs to scale impact

  • Use generative tools for content and ideation

  • Automate segmentation and personalisation

  • Measure lift with controlled experiments

  • Address ethical use, bias and governance

 

 

 

 

 

DMI was established in 2009, set digital certification standards in over 140 countries. Existing partners with both American Marketing Association and Australian Marketing Institute. With a professional marketing community around 400,000 members worldwide.

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Course Structure

Certified AI-Powered Digital Marketing Specialist

  • 4-6 months
  • 100% online learning
Certified Digital Marketing Professional Certification by DMI

This comprehensive course builds a strong foundation in digital marketing while introducing AI tools and trends in the industry. Learners explore key areas like content marketing, SEO, social media, email marketing, PPC, and analytics. culminating in the ability to develop and execute integrated marketing campaigns.
Advanced AI for Digital Marketing Associate Certification by DMI

This certification features four interactive modules covering AI-driven marketing, content creation, and optimisation. Learners explore tools like ChatGPT, AI SEO, and automation, while gaining insights into AI ethics and customer journey mapping.
Social Media Strategy with AI Associate Certification by DMI

This course enhances your social media marketing skills by integrating AI for research, content creation, and campaign optimisation. You'll learn to build online communities, develop AI-driven strategies, and use social apps for business growth.

Job Placement Program

Pair your IT course with a 12-week internship, career coaching, and access to 3,000+ employers - giving you real experience and a clear path to your first tech role. Over 75% of our students receive job offers during or after their placement.

Job Ready Skills

Earn certifications in high demand in Australian and Internationally – Fast.  Gain the skills you need to jumpstart your career in IT with our Learn-Practice-Test-Repeat approach. Fast tracking our students to success.

Support

Discover the power of quality trainers. Our trainers are experienced industry professionals who will guide you in your studies and help you to leverage your skills in real work scenarios.

Flexible Study

Learn on your terms with flexible study options. Our trainers and resources are available online so you can balance study with work and life commitments. Study anywhere, anytime, at your own pace -without compromising the quality of your learning experience.

Frequently Asked Questions


Here are some common questions from our students. If you have a question that isn't addressed here. Reach out to one of our talented advisors here.

Do I need marketing or AI experience to enrol?

This course is ideal for marketers, business professionals, or those with digital marketing experience who want to upgrade their skills with AI-powered tools and strategies. It’s not intended for complete beginners, but rather for those ready to take their digital marketing expertise to the next level.
Why choose an AI-powered online digital marketing course over a traditional one?

An AI-powered course prepares you for the future of marketing by teaching not only the core principles of digital marketing but also how to use emerging AI tools to plan, optimise, and scale campaigns. Unlike traditional programs that focus solely on foundational skills, this course gives you a competitive edge with hands-on experience in automation, analytics, and AI-driven strategies. Delivered fully online, it also offers the flexibility to learn at your own pace while building the most in-demand skills in the digital marketing industry today.
What sets this AI-powered online digital marketing course apart from others?

Unlike standard digital marketing programs, this course goes beyond the basics to focus on the tools and strategies shaping the future of the industry. You’ll learn to apply AI for content creation, audience targeting, automation, and analytics, all while following ethical guidelines. With a globally recognised certification from the Digital Marketing Institute (DMI) and the option to join Lumify Edge for career support, you’ll graduate with future-ready skills and a credential that stands out to employers worldwide.
How does this online digital marketing course use AI to enhance learning?

This course integrates AI tools directly into the curriculum, allowing you to practise with the same technologies transforming the marketing industry. You’ll use AI for content creation, audience insights, automation, and campaign optimisation in realistic scenarios. By applying AI throughout your projects, you’ll not only understand the theory but also graduate with hands-on experience using advanced tools that boost performance and deliver measurable results.

Shuaib Chaudhry

Digital Marketing Trainer

Hi, I’m Shuaib Chaudhry, a senior digital strategist and I’m here to help you break into the world of AI and digital marketing with confidence and clarity. With over 20 years of international experience helping brands grow and professionals succeed. I've worked with iconic names like Royal Flying Doctor Service, Discovery Inc., Zee Network, MBC Group, and Rotana Media Group, leading digital transformation, campaign strategy, and audience growth across industries. My career has spanned industries from entertainment and non-profit to education, hospitality, and tech-giving me a 360° view of how digital ecosystems work and evolve.

Career Opportunities

Explore the career opportunities this course will enable.

A Social Media Campaign Manager plans, creates, and manages campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. They develop content strategies, schedule and publish posts, manage budgets for paid ads, and track performance through analytics. Their role is to engage audiences, grow brand visibility, and optimise campaigns to achieve business goals.

A Social Media Strategist develops and oversees long-term social media plans to grow brand presence and engagement. They research audiences, set goals, design content strategies, and guide campaign execution across multiple platforms. By analysing performance data and trends, they ensure social media efforts align with business objectives and deliver measurable results.

A Digital Marketing Specialist plans, executes, and optimises online marketing campaigns across channels such as SEO, PPC, email, social media, and content marketing. They analyse performance data, manage budgets, and use digital tools to increase brand awareness, generate leads, and drive sales. Their role blends creativity with analytics to deliver measurable business results.

The Benefits of Completing the Certified AI-Powered Digital Marketing Specialist Course

Completing this course gives you far more than just a certification, it gives you the skills, confidence, and industry recognition to thrive in the new era of digital marketing. You’ll gain hands-on experience with cutting-edge AI tools for content creation, campaign optimisation, audience targeting, and automation, ensuring you can deliver smarter and more effective campaigns.

You’ll also develop expertise in measurement, attribution, and ethical AI practices, which are increasingly important as businesses demand accountability and responsible use of technology. By mastering these skills, you’ll be ready to improve performance across SEO, paid media, email, and social platforms while staying ahead of emerging industry trends.

Graduates earn a globally recognised certification from the Digital Marketing Institute (DMI), giving you a credential that sets you apart in a competitive job market. With real-world projects built into the program, you’ll finish with a portfolio of work that demonstrates your capabilities to employers.

For those looking to take their career even further, you also have the option to join the Lumify Edge Job Placement Program, which provides career coaching, CV and interview preparation, and connections to industry opportunities.

By the end of this course, you’ll not only hold a future-focused qualification, you’ll have the confidence and skills to position yourself as an AI-savvy digital marketer, ready to make an impact in any organisation.

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100% online learning

Our industry-leading ICT courses and web-based learning environment are available to you 24/7.

Payment Plans

Contact us to learn more about our flexible monthly payment plans.

With options ranging from 8 to 24 months, you can start paying as little as $58.46 per week.

Support every step of the way

Our team will make sure you finish what you start. Our Trainers and Student Support Team will be there for you at every step.